First, our True Trend team will gain an understanding of your overall business, not just your current marketing. Immediate needs will be addressed to resolve inefficiencies or gaps; and to maximize opportunities for quick wins. Then we will develop a custom overall growth strategy based on trade, service & location opportunity analysis, and operational capabilities.
We will assess your current marketing, goals, and operational capabilities to determine needs and baselines to deliver a detailed marketing plan including budget allocation, lead forecasting, media tactics, and KPIs for the upcoming year that are connected to your business goals. We’ll then direct implementation of that plan — advising you and your internal team, and sourcing and managing the right vendor partners to ensure all parts operate successfully toward your goals…keeping everyone accountable.
We’ll regularly review performance, setting benchmarks and adjusting the plan as needed. Our custom dashboard will bring the most important KPIs to the forefront so that knowledgeable decisions can be made to optimize performance and grow your business.
With TrueTrend, you gain a virtual Chief Marketing Officer (CMO) team that becomes an extension of your company by guiding you to your goals and helping your internal and external marketing team become more organized, strategic and accountable. We help you stay focused, relevant and producing results!
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